Today, most organizations emphasize data to drive business decisions, and rightfully so. But data alone is not the goal. Facts and figures are meaningless if you can’t gain valuable insights that lead to more-informed actions. Analytics solutions offer a convenient way to leverage business data. But the number of solutions on the market can be daunting—and many may seem to cover a different category of analytics. How can organizations make sense of it all? Start by understanding the different types of analytics, including descriptive, diagnostic, predictive, and prescriptive analytics and end by practising hands on labs on targeted marketing campaign optimisation
Agenda coming soon...